Grand Avenue Produce Co., Inc.
Mission Statement
At Grand Avenue Produce Co., Inc., our mission is to deliver the highest quality fresh produce and food service essentials with integrity, reliability, and innovation. Since 1946, we have remained committed to excellence, ensuring that every product we distribute meets the highest standards of freshness and safety.
As a family-owned and operated company, we take pride in our rich heritage and deep-rooted values, serving our customers with the same dedication and care that Roy and Zora New established over 78 years ago. Our state-of-the-art facilities, advanced logistics, and diverse product offerings make us a trusted partner in food distribution, providing seamless service to restaurants, retailers, and institutions across the region.
We believe in continuous improvement, embracing new technologies, and expanding our capabilities to better serve our customers. With a strong foundation built on trust and accountability, we are dedicated to shaping the future of food service distribution while staying true to our motto:
"Our Produce Makes Good or We Do."
The New Family
Grand Avenue Produce Co., Inc.
A Legacy of Excellence Since 1946
Grand Avenue Produce Co., Inc. is a family-owned and operated food distribution company with a rich history spanning over 78 years. Established in March of 1946 by Roy and Zora New, the company began its journey as an open-air fruit stand in Phoenix, Arizona. The storefront at 2100 W. Grand Avenue became a local landmark with the motto "This is 2100."
Growth and Expansion
In 1973, the New Family relocated to a 7,000-square-foot warehouse near Mr. Lucky's Nightclub. In the early 1990s, the company moved again to a 25,000-square-foot facility at 35th Avenue and Thomas, expanding its offerings to include fresh juices and shell eggs.
A State-of-the-Art Facility
By 2012, a new custom-built, 50,000-square-foot facility was constructed and opened on February 18, 2013. It features climate-controlled zones, a large tomato repack area, and advanced cold-chain shipping to ensure top quality and extended shelf life.
Modern Innovations and Capabilities
Grand Avenue now operates 25-30 refrigerated trucks daily and added 7 tractor-trailers in 2024 to enhance control over sourcing and safety. The product lineup has expanded to include dairy, cheese, spices, janitorial supplies, beverages, frozen foods, and proteins. Services now reach Las Vegas and Salt Lake City.
A True Family Business
Over 15 New Family members work in the company today, many with over a decade of experience. Second, third, and fourth generations continue to uphold the company's founding values of integrity, ability, and creditworthiness.
Industry Recognition
Grand Avenue ranks in the top 1% nationwide for integrity and creditworthiness and has consistently maintained the highest ratings in Arizona. The company's founding motto still guides its daily operations: "Our Produce Makes Good or We Do."
Looking Ahead
From its humble beginnings to becoming a gold standard in food distribution, Grand Avenue Produce remains committed to excellence. The New Family continues to grow the business while staying rooted in the values that shaped its success.
